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Kate O'Riordan is a Senior Lecturer in the School of Media Film and Music at the University of Sussex. She has published widely on internet research, digital culture and biotechnologies. Her research is at the intersection of science and technology studies and media studies. She is concerned with the ways in which audiences, publics and consumers take up emerging technologies in everyday life. Her most recent work has focused on the biodigital, a point of convergence and intersection between biology, biomedicine and the digital. This is reflected in her latest book, The Genome Incorporated (Ashgate, 2011).